The 7° CLAL Dairy Forum was held on October 5th, 2018 at Garda Lake (Bardolino – Verona – Italy). The focus was the future customer, in terms of new lifestyles and new needs (Session 1), sustainability (Session 2), and new purchasing models (Session 3).
The Agenda is published on this page and the downloadable presentations are listed below.
The videos of the presentations and of the final roundtable are available within the article “Who will be your future Customer? [VIDEO]“.
Know your future Customer – 7° CLAL Dairy Forum
Know your future Customer to
SESSION 1: Cope with new lifestyles and respond to new needs
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01-Philippe-Chotteau1.pdf (2 MB)
Recent Dairy Product market developments in the EU and emerging countries
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02-Francis-Reid1.pdf (2 MB)
The goodness of dairy - dairy solutions to consumer needs in Europe and around the world
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03-Jayen-Mehta1.pdf (7 MB)
Amul and the New Age Marketing Variables
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04-Amr-Rizk1.pdf (1 MB)
Domty & the Generation Next
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05-Signe-Causse1.pdf (2 MB)
Ambient yogurt - un untapped potential
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06-Tuncay-Ozguner1.pdf (4 MB)
Winning in the Market
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07-Michel-Nalet1.pdf (5 MB)
Lactalis responses to the dairy markets worldwide
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08-Florent-Courau1.pdf (3 MB)
China's E-Commerce Dynamics
SESSION 2: Promote respect and acceptance of Sustainability
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09-Roberto-Henke1.pdf (1,019 kB)
Supply and demand of sustainable food: a promising meeting
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10-Maartje-van-den-Berg1.pdf (2 MB)
Consumer attitudes towards sustainability: Fifty shades of green
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11-Alessandro-Poli1.pdf (900 kB)
Shoppers choose for a sustainable diet
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12-Ana-Goncalves1.pdf (4 MB)
Terra Nostra: the story of the finest milk on Earth
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13-Cees-Jan-Hollander1.pdf (2 MB)
Dairy farmers are our key partners in One Planet One Health
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14-Leonardo-Becchetti1.pdf (3 MB)
Good and profitable - social and environmental sustainability as a strategy to reduce present and future expected stakeholder risk
SESSION 3: Adjust your offer to new purchasing models
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15-Manfredi-Minutelli1.pdf (3 MB)
E-commerce, Gateway to China
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16-Patrizio-Podini-EN.pdf (272 kB)
Customer experience first
Panel Discussion “Adjust your offer to new purchasing models”: Patrizio Podini, Roberto Brazzale, Flavio Fornari, Vincenzo Giuliani, Attilio Zanetti, Fabio Leonardi, Manfredi Minutelli, Nisio Paganin.
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The CLAL.it team is composed of young people who with the help of Computer Science study the dairy market and develop tools to provide the Operators of the dairy sector with a comprehensive real-time view of the national and international market trends.
