Know your future Customer – CLAL Dairy Forum presentations

The 7° CLAL Dairy Forum was held on October 5th, 2018 at Garda Lake (Bardolino – Verona – Italy). The focus was the future customer, in terms of new lifestyles and new needs (Session 1), sustainability (Session 2), and new purchasing models (Session 3).

The Agenda is published on this page and the downloadable presentations are listed below.

Know your future Customer – CLAL Dairy Forum

Know your future Customer – 7° CLAL Dairy Forum

Know your future Customer to

SESSION 1: Cope with new lifestyles and respond to new needs

01 Philippe Chotteau
01-Philippe-Chotteau1.pdf (2 MB)
Recent Dairy Product market developments in the EU and emerging countries
02 Francis Reid
02-Francis-Reid1.pdf (2 MB)
The goodness of dairy - dairy solutions to consumer needs in Europe and around the world
03 Jayen Mehta
03-Jayen-Mehta1.pdf (7 MB)
Amul and the New Age Marketing Variables
04 Amr Rizk
04-Amr-Rizk1.pdf (1 MB)
Domty & the Generation Next
05 Signe Causse
05-Signe-Causse1.pdf (2 MB)
Ambient yogurt - un untapped potential
06 Tuncay Özgüner
06-Tuncay-Ozguner1.pdf (4 MB)
Winning in the Market
07 Michel Nalet
07-Michel-Nalet1.pdf (5 MB)
Lactalis responses to the dairy markets worldwide
08 Florent Courau
08-Florent-Courau1.pdf (3 MB)
China's E-Commerce Dynamics

SESSION 2: Promote respect and acceptance of Sustainability

09 Roberto Henke
09-Roberto-Henke1.pdf (1.019 kB)
Supply and demand of sustainable food: a promising meeting
10 Maartje van den Berg
10-Maartje-van-den-Berg1.pdf (2 MB)
Consumer attitudes towards sustainability: Fifty shades of green
11 Alessandro Poli
11-Alessandro-Poli1.pdf (900 kB)
Shoppers choose for a sustainable diet
12 Ana Gonçalves
12-Ana-Goncalves1.pdf (4 MB)
Terra Nostra: the story of the finest milk on Earth
13 Cees Jan Hollander
13-Cees-Jan-Hollander1.pdf (2 MB)
Dairy farmers are our key partners in One Planet One Health
14 Leonardo Becchetti
14-Leonardo-Becchetti1.pdf (3 MB)
Good and profitable - social and environmental sustainability as a strategy to reduce present and future expected stakeholder risk

SESSION 3: Adjust your offer to new purchasing models

15 Manfredi Minutelli
15-Manfredi-Minutelli1.pdf (3 MB)
E-commerce, Gateway to China
16 Patrizio Podini EN
16-Patrizio-Podini-EN.pdf (272 kB)
Customer experience first

Patrizio Podini, Roberto Brazzale, Flavio Fornari, Vincenzo Giuliani, Attilio Zanetti, Fabio Leonardi, Manfredi Minutelli, Nisio Paganin.

Panel Discussion “Adjust your offer to new purchasing models”: Patrizio Podini, Roberto Brazzale, Flavio Fornari, Vincenzo Giuliani, Attilio Zanetti, Fabio Leonardi, Manfredi Minutelli, Nisio Paganin.

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CLAL Team
About

The CLAL.it team is composed of young people who with the help of Computer Science study the dairy market and develop tools to provide the Operators of the dairy sector with a comprehensive real-time view of the national and international market trends.

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